With many still recovering from the effects of lockdowns and the pandemic, how best to face further uncertain times?
We’ve asked several industry experts within our community for their insights and tips to help you navigate the coming months and year ahead.
How do you think 2023 is looking for the industry (from your perspective)? Do you have any predictions?
What advice would you give photographers looking to prepare themselves for leaner times?
Can you recommend 3 things they should consider now to prepare for the year ahead?
Network, network and network!
Contacts (like seeds) take time to bear fruit so there is no time to be wasted. The real-life grapevine is, was and always will be very powerful. Get yourself out there and be seen, be positive, be talked about and get noticed. Give yourself the target of speaking to 3 new people each time you go to an industry/social event…and take a good old-fashioned business card. The more you practice the easier it becomes and the more you will reap the rewards.
Are there key pitfalls they should avoid?
What should they be doing now to futureproof their business?
How can AOP Members / Photographers contact you – what services do you provide?
As a mentor, I provide creative and strategic advice for photographers at all stages in their career who are looking to take their business to the next level.
Working across all genres, I give bespoke guidance, insights and on-going support to identify where best to focus activity to drive their career forwards.
Please get in touch to arrange a free 20-minute consultation to discuss the challenges you are facing and the help you are looking for: firstname.lastname@example.org
Zoe Whishaw is a Commercial Photography Consultant and Mentor providing creative direction and strategic guidance for photographers at all stages in their career. She runs seminars and hand-on workshops and meets on a one-to-one with those who need tailored guidance and an objective eye to help build their brand, focus their creative direction and plan marketing initiatives to elevate their business to the next level.
As a seasoned Editor and Art Director, Zoe has 30 years of experience analysing and critiquing imagery across a broad spectrum of genre and subject areas. She developed and contributed to the success of leading media company Getty Images, where she worked for 17 years in senior creative and strategic positions, latterly as European Director of Photography.
Zoe has been on the judging panel of a range of national and international photography competitions, including the Association of Photography Awards, Pink Lady Food Photographer of the Year, Wildlife Photographer of the Year and ArtGemini Prize and conducts portfolio reviews at industry events.
The AOP Photography Awards are known as the ‘Oscars’ of the photography world. They celebrate excellence in the creative photography and image-making industry.
This is your chance to be seen by leading commissioners and names within the photographic industry. Our 38th AOP Awards are now open…