Leica Ambassador Focus

Leica Camera and the AOP partner to find their next UK emerging brand ambassador.

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Leica Camera and the AOP partner to find their next UK emerging brand ambassador.

Leica UK works with a small number of brand ambassadors who are leaders in their field and who share a passion for photography and using Leica cameras. These ambassadors share the company’s brand values and work with Leica in a mutually beneficial and non-commercial relationship. The company has now added a new ambassador category to support emerging photographers and is looking to fill the placement from AOP’s f22 and For All groups.

The selected emerging brand ambassador will have access to industry experts to help guide them along their photography journey. They will also have the opportunity to loan Leica equipment and have their profile and work promoted across Leica channels.


Jason Heward, UK MD at Leica, says that “Leica is always associated with the greats of photography, as the brand that is used to capture iconic images. We are perhaps less known for our work nurturing new talent. We do not just do this through awards such as the LOBA Newcomer Award, or the Photographers Gallery New Talent, our nurturing takes place across all parts of the company. Our partnership with AOP is a new UK-based initiative where we can support new talent who will be part of the tomorrow’s zeitgeist.”

If you’re an AOP Accredited Photographer, Assisting Photographer or Associate photographer member and are part of either the AOP f22 or For All group forums, please show your interest by emailing info@the-aop.org with examples of your work and why you would like to be considered as an Ambassador by 12 noon, Friday 14 May.

Interested applicants must be 30 years of age and under, and also members of the AOP f22 or AOP For All groups.

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© Todd Antony

© The Association of Photographers Ltd

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