John Alflatt has been working in photography for many years having started out as a photographic assistant, transitioned through shooting while picking up a few AOP awards along the way before moving into locations and production over twenty years ago.
Locations and the detailed planning required to get a crew in and out successfully while being able to support the creative team in any eventuality are key to most commercial photography.
Whether it’s a listed building, a factory, an exclusive home or a road on the side of a hill, the entire team on a shoot needs to be able to function at their best; good locations combined with good production are at the heart of the creative process.
Written and contributed by / John Alflatt / 07989 500 990 / johnalflatt@gmail.com / @jauk2015
Here he shares some examples of work by AOP members that he has scouted for: