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AOP x Darklight Art: The Importance of Personal Work

From developing your own style to remaining memorable in the minds of commissioners & brands, your personal work is the key to success.
In this webinar we welcome Sarah Williams and Mimi Gray of DarkLight Art


Date: Wednesday 7 December 2022
Time: 17:00 GMT (1.5 hours)
Location: Online via Zoom


Session information: The Importance of Personal Work

Never underestimate the value of personal work. It’s your story and vision that catches the eyes of commissioners and collaborators. In association with Sarah Williams and Mimi Gray of Darklight Art, in this workshop they will focus on why subject matter counts, how to approach projects and the best way to get your work out there for the world to see.

Resource: Considerations checklist

Activity: Making a plan. Let’s map out the first steps.


About Darklight Art

Sarah Williams & Mimi Gray were the art buying team at M&C Saatchi for 5 years, which is where they met. They’ve worked as commissioners, agents & producers, so have an understanding of commercial photography from all angles.

They’ve commissioned creatives & photographers for multiple global brands, curated exhibitions for world renowned artists in AR & IRL, sat on the board of the Association of Photographers, judged many awards, spoken on panels, at festivals & on the main stage at Cannes Lions.

Sarah & Mimi have also made a couple of appearances on Sky & BBC TV, most notably, judging The Great British Photography Challenge, hosted by Rankin.

To date, they’ve worked with 150+ independent artists to advise on their careers & portfolios. In 2020 they founded online photography platform, Darklight Art.

Clients include Coca-Cola, NatWest bank, AirBnb, Havana Club, Adidas, Peroni, BMW & many many more.


Book your tickets here  

Date: Wednesday 7 December 2022

Time: 17:00 GMT (1.5 hours)

Location: Online via Zoom

Fee: £5 AOP members – Accredited, Assisting Photographers, Affiliates, Associates, and Accredited Course members; Affordable fees for Access members and Non-Members

Note: Tickets are non-refundable unless the event is cancelled by the organiser; Any questions about the event advertised please contact us at; If you are registering from overseas welcome, we look forward to you joining us too

Image © Photographer

AOP Photography Awards

The AOP Photography Awards are known as the ‘Oscars’ of the photography world. They celebrate excellence in the creative photography and image-making industry.
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