Encouraging environmental good practice across the photographic & image-making industry
© Todd Antony
Featured image from 2025 AOP Green Award Winner – Locate Productions, finisterre case study
2025 AOP Green Award – Sponsored by MPB
Encouraging environmental good practice across the photographic & image-making industry
Congratulations to Locate Productions, winners of the inaugural AOP Green Award 2025
Project Title: Regenerative Production: Embedding Sustainability Across Our Workflow
Their inspiring submission included several comprehensive case studies:
The Agency for Nature – Season Two:
The Agency for Nature Season Two campaign wasn’t just about storytelling, it redefined how production can drive meaningful change while delivering bold, culturally relevant
work on limited budgets. As the main production partner working across five top UK agencies, Locate Productions enabled fast, low-carbon, high- impact campaigns that
reached over 16.7 million people, with outputs spanning TVC, social, OOH, experiential and a live activation. By embedding agility, shared resources, and sustainability at every stage, we
demonstrated that creative excellence and effectiveness can go hand in hand.
With Season3 in development, this model continues to scale – showing how purpose-led production can engage new audiences, influence industry norms and deliver measurable,
lasting impact.
Finisterre – Cold Water Surfing:
Multi-content, multi-shoot campaigns for Finisterre, built on agile collaboration, fostering local creative relationships while reducing carbon impact. Finisterre needed more than just a campaign, it needed an ethos-driven production approach, shaped by shared values; telling real stories with real people while reducing our carbon impact.
Locate Productions – Sustainability Journey video
*(Any entry nominees will be contacted in advance of the deadline in order to confirm their nomination and complete the entry process.)
Entry Period – 12 May 2025 – 14 July 2025
Individual – £30.00
Team – £40.00
Organisation – £60.00
50% of all entry fees will be donated to the Wildlife Trusts.
Upon submitting your entry you will be invoiced. Your entry will not be considered complete until this is paid.
The opportunity exists to nominate an Individual, Team or Organisation for this award.
We will notify them of their nomination and nominees will be notified and then invited to enter.
Nominees will have to complete the entry form in full before the final entry deadline.
There is no fee charged for nominations/nominees
Nominations Close: 4 July (Slightly earlier to allow for contacting nominees / completion of submission).
Contacting nominees: The AOP will be in contact with all nominees after the closing date, please email the AOP if you have not been contacted after 14 July 2025.
The AOP Sustainability Working Group is tasked with demystifying sustainability within photography and short-form moving image production and providing clear strategies for all professional image-makers to use in the urgent pursuit of a net-zero carbon future.
Our aim is to provide advice and information on the business case for photographers and producers to be developing low carbon or carbon-free ways of working, along with helpful resources from practitioners and links to tools that measure greenhouse gas emissions from shoots/production, and how to use gathered data to benefit your clients and business.
This is a place to find out about carbon reduction techniques to be used within your production decisions that will help bring the industry towards the only viable option we have, which is a carbon-neutral economy.
WG Chair and AOP Accredited Photographer, Carol Sharp
AOP Agent member and AOP non-executive director, Hat Margolies, Lucid Representation
AOP Affiliated Company member, Angus Light, Producer and Founder, Locate Productions
AOP Accredited Photographer, JC Candanedo
AOP Accredited Photographer, Kai Bastard, Bad Star Studios
AOP CEO, Isabelle Doran
AOP Membership Services Administrator, Chris Mackins
The AOP Photography Awards are known as the ‘Oscars’ of the photography world. They celebrate excellence in the creative photography and image-making industry.
This is your chance to be seen by leading commissioners and names within the photographic industry.
Check out our 39th AOP Awards FINALISTS and WINNERS